Do People Still Buy Custom Pins in 2024?

Do People Still Buy Custom Pins in 2024?

Custom pins have been a hallmark of non-conformist fashion since the 1960s, steadily gaining popularity as a means of self-expression and showcasing personal interests or promoting brands. As we enter 2024, the question arises: Are custom pins still sought after as a promotional tool, maintaining their appeal over the past six decades? Let’s explore the current landscape of custom pins and their ongoing popularity.

Brief History of Custom Pins in Fashion

Pins have been integral to fashion throughout recorded history, with early examples like Celtic brooches and Roman fibulae. However, their modern fashion prominence emerged in the 1960s with the rise of the 'hippie' counter-culture, where pins became symbols of youth rebellion and anti-establishment sentiments. This trend continued through the 1970s and 1980s with punk and new wave movements, further cementing pins as vehicles for individuality and defiance. In the 1990s and early 2000s, custom pins became synonymous with the alternative music scene, adorning jackets and bags of bands and enthusiasts alike. Today, custom pins remain a vibrant aspect of fashion, offering a platform to display everything from band logos and humorous quotes to support for various causes.

Will People Still Buy Custom Pins in 2024?

The answer is unequivocally yes. With the advent of online marketplaces, custom pins are more accessible than ever, available in diverse designs and styles to cater to every taste and interest. Technological advancements have also enhanced their quality, ensuring they are not only stylish but also durable and long-lasting. In an increasingly digital world, custom pins provide a tangible connection to our passions and interests, making them timeless accessories unlikely to fall out of favor anytime soon. Here are several reasons why custom pins continue to attract buyers:

Retro Appeal: Many individuals from the 1980s and 1990s feel nostalgic about custom pins, associating them with their youthful days. As fashion trends cycle back, custom pins are enjoying a resurgence, particularly in 90s-inspired grunge fashion, reminiscent of the late 90s and early 2000s skater aesthetic.

Personalized Touch: In a world dominated by mass-produced goods, owning a custom item from a smaller artisanal business holds special appeal. Custom pins, often crafted by individual artists or small shops, offer a unique touch that resonates with buyers seeking distinctiveness.

Statement-Making: Custom pins serve as powerful statements, whether supporting social causes or reflecting personal passions. These small yet impactful accessories can spark conversations and subtly communicate one's beliefs.

Collectibility: Similar to stickers or patches, custom pins attract collectors fascinated by their diverse designs and limited-edition releases. The thrill of hunting for unique pins adds to their allure.

Affordability: As affordable fashion accessories, custom pins provide a budget-friendly means for expressing individuality, appealing to younger demographics unable to splurge on larger fashion investments.

Popular Lapel Pins You Can Sell

If you're considering entering the custom pin market, understanding popular types can guide your offerings:

Soft Enamel Pins: Among the most favored, these pins feature recessed areas filled with enamel paint, creating a textured finish.

Hard Enamel Pins: Similar to soft enamel, but with excess enamel ground down for a smooth, polished look suitable for professional settings.

Custom Logo Pins: Ideal for brand loyalty, these pins can be crafted using various techniques such as enamel, die-struck, or printed epoxy.

Metal Lapel Pins: Popular in corporate and formal settings, these die-struck metal pins are versatile for promotional purposes and professional attire.

Lapel Pins for Women: A rising trend, bold enamel lapel pins are becoming popular accessories for blazers, jackets, and coats in women’s fashion.

How to Make Your Own Pin

Interested in designing and selling your own pin? Partner with The/Studio for seamless production:

Choose Pin Type: Select from soft enamel, hard enamel, die-struck, or printed epoxy based on your design and aesthetic preferences.

Design Your Pin: Create a mock-up of your pin design and submit it with your order specifications.

Select Backing: Decide on backing options like butterfly clutch, rubber clutch, deluxe clutch, bar magnet, bent legs, or magnetic backing.

Choose Finish: Opt for finishes such as gold, rose gold, silver, black paint, or antique variations to enhance your pin’s appeal.

Order Quantity: Whether you need one pin or a bulk order, our flexible ordering process accommodates your needs.

Partner with The Pins Store for Custom Pins

Ready to start selling custom pins? Partner with The Pins Store to bring your unique designs to life. Explore our range of pin styles and finishes, and place your order through our user-friendly ordering form. We look forward to collaborating with you!


What is the difference between a lapel pin and a brooch?

A lapel pin is typically smaller and simpler in design compared to a brooch, which tends to be larger and more decorative. While both can be worn similarly, brooches are often associated with traditional attire and high fashion, whereas lapel pins are favored in counterculture and alternative fashion scenes.

Do people still wear lapel pins?

Absolutely! Lapel pins have maintained their popularity as versatile accessories for expressing personal style, beliefs, and affiliations across various contexts—from casual wear to formal occasions.

When should a man wear a lapel pin?

Men can wear lapel pins to add a personal touch to formal events like weddings, business meetings, or interviews. They also make stylish additions to everyday attire, showcasing individual interests or support for causes.

What do people wear lapel pins to indicate?

Lapel pins serve as symbols of personal beliefs, interests, affiliations, or commemorations. They can convey political support, and fandom, or simply add a touch of flair to an outfit, making them versatile statements of identity and style.

Are lapel pins too formal?

Not at all! While often associated with formal settings, lapel pins are increasingly worn in casual and everyday contexts, reflecting their versatility and broad appeal in contemporary fashion.

Which side does a woman wear a lapel pin?

Traditionally, women wear lapel pins on the left side of their clothing, although personal preference and styling choices can influence placement.


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