Why Are Enamel Pins So Expensive?

Why Are Enamel Pins So Expensive?

Introduction Are you considering creating a custom enamel pin for your business but concerned about the costs? Enamel pins are an excellent way to express interests and affiliations, with a strong market demand and profit potential by tapping into various trends and collectors' passions. However, several factors contribute to the final price, including artwork, color, and backer design choices. This post will explore the cost factors, helping you customize your enamel pins to suit your needs and budget.

High-Cost Manufacturing Equipment

Despite their small size, lapel pins require highly specialized production equipment. The process begins with creating a mold, followed by filling recessed areas with enamel and baking the pin at high temperatures. These steps necessitate special machines and materials, contributing to the overall cost.

Intricate Design Process

Custom enamel pins undergo a detailed design process involving significant amounts of epoxy coating, enamels, dies, and other materials. Complex designs often require multiple color separations, with manufacturers hand-painting and polishing each pin to ensure precision. Custom molds must replicate exact shapes and textures, impacting labor costs and material usage.

Various Sizes of Enamel Pins

The size of enamel pins influences their price. Larger pins cost more due to increased labor and material requirements. They offer more space for detailed designs but may take longer to produce and need to be thicker to avoid bending. Common sizes include:

  • 0.5 inches wide/long
  • 1 inch wide/long
  • 1.5 inches wide/long
  • 2 inches wide/long
  • 2.5 inches wide/long

Select the size that best fits your intended use. Small and medium-sized pins are ideal for clothing, while larger ones are better suited for display as collectibles.

Types of Enamel Pins

Enamel pins come in various types, each with its price range and materials:

  • Hard Enamel Pins: Made from metal with a smooth, polished finish and slightly raised edges. They are more expensive due to their glossy appearance, high-quality finish, and durability.
  • Soft Enamel Pins: Constructed from metal with a textured finish, giving a hand-painted look. They are less durable and easier to produce, resulting in a lower cost.
  • Offset Printed Pins: Metallic with a printed design, not stamped or color-filled. They are generally more expensive than soft enamel but less costly than hard enamel pins.
  • Die-Struck Pins: Feature raised and recessed metal to create a tactile feel without adding metals to recessed areas. The design defines the pin's appearance, made by stamping the design into metal.
  • 3D Mold Pins: Created by forming a custom mold and pouring metal into it. Zinc alloy is often used, offering a unique three-dimensional, sculpted look. These pins are the most expensive due to their complex manufacturing process.

Choose the pin type based on your envisioned final product. Soft enamel pins are suitable for small businesses seeking affordable options, while hard enamel pins are ideal for brands wanting quality and refinement. Diecast or 3D mold pins are recommended for detailed artwork.

Choice of Materials

The material type affects the pin's overall look, colors, perceived quality, and cost. Custom pins are typically made from metals such as iron, copper, or brass, which can be expensive depending on their quality and purity. Cheaper materials like iron and zinc alloy are durable and easily enamel-coated, while more expensive materials like stainless steel and aluminum are used for offset printed pins.

Custom Enamel Pin Styles

Your custom pin style significantly influences its appearance and total cost. The Pins Store offers a wide range of customization options to personalize your enamel pin, including:

  • Material Color or Finish: Choose from 7 different color finishes.
  • Number of Material Colors: Single and double metal color finishes are available.
  • Backing Attachment: Select from eight different types of backing attachments.
  • Number of Colors in Design: Choose the number of colors needed for your pin.

Adding more elements increases the cost, but key stylistic features can enhance the pin's perceived value.

Frequently Asked Questions

Is It Expensive To Make Enamel Pins? Yes, making enamel pins can be costly. The production involves creating a special mold with CNC technology to engrave the design and using expensive materials like iron, zinc alloy, aluminum, copper, and stainless steel.


While custom enamel pins are expensive to produce, don't let this discourage you. There are ways to reduce costs, such as selecting the right materials, pin styles, and types. You can also order from a manufacturing company like The Pins Store, eliminating the need for specialized equipment. At The Pins Store, we have the technology and expertise to handle production seamlessly. Our online product creation tool guides you through numerous customization options, helping you create a pin that suits your style and budget. If you're unsure which pin type and style would be best, chat with a pin expert today and take the first step toward bringing your pin design to life.


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